Lana Nguyen. OPEN TO NEW ROLES →

One designer,
the whole menu.

I'm a product designer covering the whole surface: user research, brand identity, and build-ready UI, for teams that need one person for all three. Lately that's meant two functional prototypes (a behavioral trading system and a food-discovery app), a femtech brand from zero, and a legacy bakery rebrand. Open to UX, product, and UI roles.

SEE THE WORK ↓ EMAIL ME →
SELECTED WORKSEVEN PROJECTS · HONEST LABELS
Tenet portfolio card art: the wordmark beside the Companion estimates panel, the Dart phone with 'Your rule stepped in — nothing sent', and the light Meridian workstation with its loss-cooldown panel
№ 01 · FUNCTIONAL PROTOTYPE · 2026★ NEW
Tenet Trading guardrails you author yourself. One deliberate moment before an impulsive order, and control stays with you.
PRODUCT DESIGN · INTERACTION SYSTEMS Interact · read case study →
Morsel portfolio card art: flagged saves kept with Nuts chips, a photo-led dish page, and the Allergy Gate order sheet with its never-prechecked acknowledgement
№ 02 · FUNCTIONAL PROTOTYPE · 2026ALLERGY-AWARE BY DESIGN
Morsel Photo-first food discovery with a real dietary model underneath: taste re-ranks the feed, allergies are a hard rule, and no score appears without a sample size.
PRODUCT DESIGN · TRUST + SAFETY Interact · read case study →
Hey Period brand collage: logo, neon pink palette, app screens, and test-kit packaging
№ 03 · CLIENT · FEMTECH★ FEATURED
Hey Period Sole designer for a femtech startup: brand identity, marketing site, and app UI for a health product that had to feel credible and warm at once.
SOLE DESIGNER · 3 SURFACES · 2 MO · 2021 Read case study →
The rebranded Nhat Huong packaging lineup: boxes, bags, and creamer cartons in eight color families
№ 04 · CLIENT · REBRAND★ FEATURED
Nhat Huong Bakery A legacy Vietnamese baking brand, modernized while keeping the shelf recognition it spent decades earning. Logo refresh, eight color families, packaging across the full range.
CLIENT · BRAND TEAM · 6 MO · 2023 Read case study →
ALSO ON THE MENUFROM THE TIN
Mug app screens on a warm yellow ground
№ 05 · CONCEPT · MOBILE APP Mug Rewards for bringing your own cup: survey of 60, tested wireframes, three animated prototypes CONCEPT · TEAM OF 4 · 3 MO · 2022
Matrix token market screens, dark UI with neon accents
№ 06 · CLIENT · UI EXECUTION Matrix Eleven build-ready screens in one week, all inside the client's existing style guide CLIENT · SOLO UI · 1 WK · 2021
Chatter app screens on a pink ground
№ 07 · CONCEPT · PIVOT STORY Chatter Low-pressure two-minute video calls. Two concepts, honest feedback, one pivot CONCEPT · SOLO · 1 MO · 2020
ILLUSTRATION Drawing, print & fun Digital paintings, posters, and the odd bit of motion, from the same hands that draw the brand systems above. Made for the love of it.
↳ always adding
Festival illustration
FestivalILLUSTRATION
Tea Room digital painting Tea Room
Simmer Party illustration
flip through →
Eleven Cats poster illustration
Eleven CatsPOSTER
FLIP THROUGH THE SKETCHBOOK →
WHAT I DO Brand identity & systems · packaging · marketing sites · mobile UI & prototyping · user research (surveys, interviews, affinity mapping) · UX writing · illustration · fast execution in existing style guides.
FULL BIO →