ABOUT
A background in visual design,
a focus on products.
I’m Lana, a product designer. I work from conversations with people through flows, visual design, and interactive prototypes.
STORY
My background is in visual communication, with a BFA in Design from USC. I’ve designed interfaces for startups, brand systems with client teams, and independent prototypes that I test with people. Outside work, I paint and illustrate.
EXPERIENCE
IKEA · Graphic Design Specialist
April 2025–present.
I produce in-store and campaign graphics for the local market, including range communication, seasonal activities, and graphics supporting wayfinding. I work within IKEA’s global identity system on weekly production deadlines with the Com&In team.
APPROACH
I like working through the details of a decision: what someone needs to know, which action they can take, and how they recover if they change their mind. In Tenet, that meant separating a waiting period from permission to send an order. In Morsel, it meant showing what is known about a dish when there is no photo. My research includes 52 interviews I conducted with women for Hey Period and moderated usability studies for Tenet and Morsel. I also designed and built Hey Period’s launched landing page from scratch.
DESIGN + PROTOTYPING
I use working prototypes to test how people move through a flow, understand an action and recover when something goes wrong.
MORE WORK
Mug, reusable-cup rewards, is one of my selected case studies. Chatter, short calls between friends, is an earlier exploration.
NOW
I’m open to remote UX and product design roles. To talk about an opportunity or a project, email lanchib.nguyen@gmail.com.